Simple Machine is focused on hand-crafting distinct wines from specific premium vineyard sites in the Rogue Valley in Southern Oregon

The wines are meant to reflect an honest expression of these vineyards and their own natural character. Minimal intervention in the cellar, native yeast fermentation, and low-tech winemaking authentically express a sense of place through our wines.

Brian Denner started Simple Machine in The Rogue Valley of Southern Oregon in 2010

He began his winemaking career during the 1997 harvest working as a cellar rat at Peachy Canyon Winery in Paso Robles, California. After earning a degree in Enology from CSU Fresno, he worked as Cellar Master at Williams Selyem winery in Healdsburg, California from 2000 until 2003.

He moved to Casablanca, Chile in 2003 to work as Enologo/Assistant Winemaker for Kingston Family Vineyards. He then worked as Winemaker at Denner Vineyard in Paso Robles from 2004 until 2009. After working the 2010 vintage in Marlborough, New Zealand Brian landed in Southern Oregon. He has had the pleasure of working with Agate Ridge Winery in Eagle Point, Daisy Creek Vineyards in Jacksonville, Trium Winery in Talent and DANCIN Vineyards in Jacksonville. While he enjoys making wine for others, his dream has always been to own his own winery.

Brian met his partner in crime, Clea Arthur, on a ski trip in 2015. For both of them, simplicity is a lifestyle choice and winemaking technique. They wanted to create a business that reflects their values by keeping things small and simple. In early 2017 they decided to take the plunge and make their dream a reality. On November 17th, 2017 they opened Talent's first urban winery and tasting room! The tasting room is open Wednesday - Sunday from 12 - 6pm. It is family friendly and offers a build your own picnic menu.  You are also welcome to bring your own picnic. 

Brian and Clea happily invite you to come in and try some simply delicious local wine. 


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Simple Machine is Talent's first urban Tasting Room & Winery!

***UPDATE effective 5/20/20***

Jackson County was approved for Phase 1 Re-Opeining 

Simple Machine’s Plan:
Beginning Wednesday May 20th

*Tasting Room will be OPEN for RETAIL sales 

*Hours: Wednesday - Sunday from 12-6 pm 

*Regular hours & NO appointment needed!

*Service will be RETAIL only (bottles to-go)

*Wine Club Members SAVE an EXTRA 5% off all purchases! (no minimum purchase required)

*There will be NO on-site consumption: no tastings, wine by the glass, open bottles and no food service

*Purchases will be made with a plexiglass shield between us & you

*We will be wearing masks & we encourage you to wear one, too! Let's protect each other!! 

*Our hands & all surfaces, card readers, pens, etc will be sanitized between customers

*We will be enforcing social distancing. Please give others at least 6’ space. 

*If you would prefer to order from your car we can arrange for curbside pick up 

*Call (541-897-0688) or email us

*If you are sick, please, please stay home and recover quickly!

Thank you for your patience and understanding as we navigate how to safely reopen. We will be assessing the situation daily and hope to be able to open up for tastings soon. When we do re-open for on-site consumption we will be RESERVATION ONLY so that we can safely welcome you back inside the tasting room. 

Stay safe and healthy!!


Brian & Clea 


Open 12 - 6 pm
Wednesday - Sunday
Please contact us for groups of 8 or more

Indoor & outdoor seating • Family friendly  • Dogs are welcome on the patios

Build your own picnic (or bring your own!) from our small bites menu
Our Menu

Only 4 miles from downtown Ashland • On the way to Medford, Jacksonville & Applegate

We are on the Bear Creek side of South Pacific Highway and across the street from Arnos Road 

Simple Machine Wines

Native yeast, minimal cellar intervention and old school intuitive winemaking results in wines that reflect the uniqueness of Southern Oregon. Our reds are 100% whole cluster crushed by foot, un-filtered and un-fined. 

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Enjoy a glass of Simple Machine wine around the Rogue Valley






  • No cost to join
  • Wine Club Members agree to purchase 2 wine club orders each year 
  • Wine Club orders are your choice of 3, 6 or 12 bottles in April & October
  • Save on ALL your additional purchases ALL year long!! 
  • 2 free tasting flights whenever you visit the tasting room
  • Frist dibs on new wines & limited quantities
  • Last dibs on our extremely small production wines
  • Free local pickup 
  • Easy account management online 

Join Today »

  • 3 bottles
    15% Discount
  • 6 bottles
    20% Discount
  • 12 bottles
    25% Discount


Contact us